Did you start a website but you’re wondering what types of content to include on your website? You’re probably aware that content is an important part of growing your online presence. It helps you rank for specific keywords, improve your domain authority, and increase the amount of traffic that comes to your site. Not only is content great for SEO purposes, but it also helps your brand connect with consumers and provide them value.
Although content has lots of benefits, it is sometimes difficult to identify what type of content you should create for your website. That being said, there are some content types that will surely make a difference on your website.
Regardless of whether you’re handling content creation in-house or outsourcing for content marketing services, here are five types of content to include on your website:
1. Blog Posts
One of the most common types of content you’ll be producing for your website is blog posts. Blogs are relatively informal pieces, often made through the lens of personal experiences. Blogs are so common because they’re so great at what they do. Since blogs are informal, they do a great job at connecting with the reader. However, blogs are also great at answering questions and providing more information about a specific topic. Through both of these features, blogs are a great way to build authority in an industry and get users to trust your brand. Writing blogs takes some time to complete, but this type of content is much easier to produce than some other content options, yet is still extremely valuable.
2. Articles
Much like blog posts, articles are a form of written content that users can refer to. However, articles are typically much more formal and informational than blogs are. Rather than using personal experience, articles use straight facts and relevant information to communicate with readers. For this reason, articles are great at building your website to be a trusted source of information. Articles are also great for technical industries like the cybersecurity and legal industries, helping readers to gain all the information they need to understand hard-to-grasp topics.
3. Video and Audio Content
A growing trend in content marketing is the use of video and audio content. Content like video series and podcasts is a great way to connect with audiences and build brand awareness. These content types are much more personalized and are easily consumed, making them great at reaching larger audiences. That being said, not everything is perfect about these content types. A lot of effort needs to go into creating these types of content, and you need people who are engaging hosts to pull it off. Additionally, audio and video equipment are expensive, meaning that this type of content is an investment. However, if you can pull it off, this type of content can be a huge boost to your business.
4. Product/Service Descriptions
A form of content that often goes overlooked is product and service descriptions. If you’re an eCommerce website selling products and services, then you’ll want to have descriptions describing what you’re selling. Writing good product descriptions helps educate customers on what the product does, making them more likely to do business with you. A well-written product description also paints your products in a positive light, further enticing a customer to buy them. Although these descriptions may be quite different from other forms of written content like blogs and articles, they still are a great way to generate sales and help educate your customers.
5. Visual Content
Another great form of content for your business to create is visual content such as infographics and presentations. This type of content holds a lot of information, yet it is presented in an easily digestible form. Rather than a user spending several minutes reading an article or blog, they can get valuable information from an infographic. For this reason, visual content is extremely shareable and is great for social media platforms. However, creating visual content is tricky and requires collaboration, as you need great designers and great writers for both the visual and content aspects. However, if you can pull it off, visual content can go viral and drive lots of traffic to your website.
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