I was excited to see the book “Fresh Passion: Get a Brand or Die a Generic” arrive in the mail early this month. This is the new business branding book by Michael D. Brown, a sought-after speaker, management expert and author. His ideas and teachings on fresh results already helped a lot of people and entrepreneurs achieve both personal and professional success.
The book consists of 10 chapters, with each chapter opening up with a fresh quote. In this book, Brown shared real life stories (referred to as “Brownie Points”) to serve as parables that help humanize the theories and concepts behind the book.
Fresh Passion is a good motivational book because it doesn’t only give you the concepts that would inspire you; it also features worksheets, self-assessment portions and other practical tools that help you visualize how you can you create and promote your personal brand that will help you stand out in the crowd.
I recommend this book not only to professionals and businessmen who want to excel in their respective fields but to everyone who wants to come up with the best version of his or herself.
Disclosure: I received a free copy of this book in exchange for an honest review.