Do you know that engaging in link exchange schemes can be detrimental to your site?
Google has set out a basic quality principle in its webmaster guidelines against participation of webmasters in link schemes designed to increase site’s ranking or PageRank. In particular, links to web spammers or “bad neighborhoods” on the web should be avoided as your own ranking may be adversely affected by those links.
The following are cited by Google as link schemes and violations of their webmaster guidelines:
- links intended to manipulate PageRank
- links to web spammers or bad neighborhoods on the web
- excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
- buying or selling links that pass PageRank
While it’s true that links to your site partly affect your site’s ranking in Google, take note that it’s not just the quantity but also the quality and relevance of links that matter.
Google advises webmasters to create unique, relevant contents that can quickly gain popularity in the Internet community to get other sites to create relevant links to yours. As to your part, before linking to anyone, ask yourself the question: “Is this going to be beneficial for my page’s visitors?”. If not, then probably, it won’t benefit your site, too.
Hmmm… what do you think?
~ First Commenter Will Get Some Linky Love ~